Why Posting Consistently Didn’t Fix My Digital Marketing Problem
When I started digital marketing, I thought my problem was obvious. I wasn’t posting enough. Everywhere I looked, the advice was the same: “Be consistent. Show up every day. Don’t stop.” So I listened. I started posting more. I forced consistency. I showed up even when I felt unsure. And I honestly believed that if I just kept going, something would eventually work. But nothing changed. No real progress. No clarity. Just more effort with the same results. That’s when I realized something uncomfortable: posting consistently wasn’t actually fixing my problem. For beginners, consistency is usually the first thing we’re told to focus on. Post every day. Don’t stop. Keep going. And while that advice isn’t completely wrong, it’s also incomplete. Because posting consistently without understanding why you’re posting or what your content is meant to lead to doesn’t magically fix anything. It just makes you tired. That was exactly how I felt. I wasn’t lazy. I wasn’t unserious. I wasn’t giving up...